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  2005 Jan 27 Release.
  For Immediate Release.
  Contact: Bonnie Arkus 609-771-9600

Women’s Heart Foundation Announces Women’s Heart Day at Willowbrook Mall Feb 5;
Offers free heart screenings as part of National Heart Month

Trenton, NJ, January 27, 2005 - The Women’s Heart Foundation will shift its education programs into high gear as part of National Heart Month in February. WHF’s own Women’s Heart Week – a successful outreach campaign aimed at improving awareness of heart disease in women, while also evaluating their at-risk characteristics through clinical screenings – launches February 1 for a week of heart-health promotion.

“Early intervention is key to helping women and screening may possibly begin a series of life-saving processes,” says Bonnie Arkus, WHF Executive Director. “Women’s milder symptoms often get overlooked and are sometimes mistaken for anxiety attacks. Women’s Heart Week-like other education platforms launching in February, such as the American Heart Association’s ‘Red Dress Campaign’ – provides a brief window for us to heighten awareness of the risk factors and symptoms of heart disease specifically experienced by women. In the end, we hope our efforts can improve women’s survival,” she said.

“Women need to know how to respond to the sudden onset of generalized weakness — our most common early warning sign— and about other heart disease symptoms like dizziness and nausea. Women should know what to expect from healthcare practitioners in the way of testing and best care,” she said. WHF is asking all hospitals to offer free heart screenings at their facilities during Women’s Heart Week with a special push on Feb 1. Several Curves Fitness Centers are also offering screenings by nurses who are either members or volunteers. Curves will be displaying large purple ribbon bows at their entry ways to alert women to the screenings.

As part of its New Jersey initiative -Take New Jersey Women to Heart - WHF has scheduled a significant outreach program at the Willowbrook Mall in Wayne, on Saturday, February 5th from 10 A.M.—4 P.M. WHF is partnering with St. Joseph’s Healthcare System, a leader in cardiac care in the region, to offer free heart health screenings to women shoppers, along with critical messages about symptoms of heart disease. St. Joseph's Healthcare System is committed to advancing the awareness and treatment of women at risk for heart disease. WHF will be releasing its new “Woman in Heart” pendant at Women’s Heart Day February 5. The jewelry, fashioned after its logo, will be available for purchase just in time for Valentine’s Day. All proceeds will benefit WHF. Interested volunteers for the Feb 5th outreach are asked to report to Bloomingdale’s Exhibit Court at Willowbrook Mall at 9:00 A.M.


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